She did not buy a franchise. She built a practice, and then she built the team that could run it to her standard.

Urgent care in South Florida is a market owned by hospital systems, national chains, and private-equity roll-ups. In 2021 Zeinab Arafat opened an independent practice in the middle of it, in Palm Beach County, with no outside capital and no corporate parent. True Compassion Urgent Care now serves patients across Palm Beach and Martin counties, has cared for more than 35,000 patients, holds a 4.9 rating across more than 2,500 Google reviews, and was named by Sun Sentinel readers as one of South Florida’s favorite urgent cares in 2026.

From one provider to a team

For the first two years she was the only clinician in the building, seven days a week, carrying more than nine of every ten visits while she built everything around the exam room: the front desk, the credentialing, the billing, the protocols, the culture. She reached full clinical autonomy quickly, and as the practice grew she brought on Dr. Clint Seymour as medical director, a board-certified physician whose oversight of protocols and diagnostic standards runs across every location.

Then she hired. More than twenty-five providers have practiced under her clinical leadership since 2021. Today the practice runs on a team of twenty across providers, medical assistants, administration, and billing, and in 2025 it expanded into Martin County.

Visit volume nearly tripled between 2022 and 2025. The current year is on pace to be the practice’s largest.

How she runs it

A narrow span of control. Zeina does not lead through layers. She guides providers, medical assistants, and the administrative team directly, every day, and answers the questions herself, hundreds of them. Half of every patient the practice has ever seen, she saw personally. Every one of them, she reviewed.

From the floor, not the office. She fills whatever role the day requires, from provider to medical assistant to administrator, and she expects the same range from the people she leads. Showing up is not the same as doing the job.

Standards before volume. She hires to a Cleveland Clinic standard and holds to it. Busy is not the same as productive, and she can tell the difference from across the building.

Accountability in every direction. Providers own their mistakes. Staff own their work. Patients own accurate information and their obligations. Insurers own their policies. The practice does not absorb what belongs to someone else.

Safety and dignity for the people who do the work. Staff are trained to stay safe and to handle difficult moments professionally. They are not expected to accept abuse as a condition of employment, and the practice backs them when they set a boundary.

Where this experience applies

Practice owners and clinical leaders bring her in for the problems she has already solved: standing up a clinical team from nothing, building accountability into daily operations, onboarding and developing providers, keeping throughput and quality in the same room, and setting the boundaries that let a practice deliver excellent care without treating its own people as disposable. See Consulting.